Top #350 SEO Interview Questions and Answers for Beginner and Advanced [2019 Updated]
1. What is SEO and List its types?
SEO (Search Engine
Optimization): SEO stands for
Search Engine Optimization. SEO is the method of changing the top rank of a
webpage or website in the search results of a search engine.
SEO is a process of keep changing the position of a webpage or website in a search engine results by using desired keywords or phrases.
There are two types of SEO
2. List some advantages of link building in SEO?
Advantages of link building in SEO
- Link building increases quality traffic from relevant sites.
- If there are many higher quality links to a website, the website that is linked to, is considered higher quality as well.
- Link building puts your website on a map, so to say.
- More traffic through your link building efforts means more income from your website.
3. Describe Alexa Rank in SEO?
Alexa is a Ranking System set by Alexa.com. Alexa calculates the quality of the website and gives the rank to the website that is compared with world-wise websites and gives the local rank according to the domain registered country.
4. What are the character limitations of title and description tags?
Latest character limits of title and description tags:
5. What are LSI keywords?
6. What is a Do-Follow link?
Do follow links are the type of links that allows search engines to follow the link and reach to the target website. Do-follow passes the links juice and a backlink. By default, all links are the type of Do-follow.
7. What do you mean by Page Rank or PR?
8. What is On Page and Off Page Optimization?
On Page and Off Page both activities play an important role in the SEO of a website.
On page SEO Activities consists of:
- Optimization of Page Titles
- Optimization of Meta Descriptions
- Use search engine friendly URLs
- Use (H1, H2, H3, H4, etc.) heading tags in your body.
- Keyword Density: Use relevant keywords in your article.
- Optimize page images.
- Do proper Internal Linking.
Off-page SEO Activities list:
- Social Networking Sites sharing.
- Blog Marketing
- Forum Marketing
- Search Engine Submission
- Directory Submission
- Social Bookmarking
- Link Baiting
- Image Sharing
- Video Marketing
- Local Listings
- Article Submission
- Quora Answering
9. What is the difference between SEO and SEM?
When talking about Internet Marketing and achieving better positions on the search results page, there are 2 words that are really the acronym in English of different processes, which are often confused or used as synonyms for Web Positioning.
The difference lies in the way in which this positioning is achieved in the Search Engines. SEO is the acronym in English of Search Engine Optimization, Optimization for Search Engines or Search Engines. This process deals with the natural way in which a Website appears on a Search Engine, also known as an “organic search”.
The other process, known as SEM (Search Engine Marketing), is to get better places through sponsored links.
A company or business that is very clear about its market and that knows the needs of its customers very well is surely already in the top places in the Search Engines. However, it is essential to stay one step ahead of the competition and improve our score (ranking) in the Search Engines. This will increase the traffic of prospects and potential customers to our Website.
10. List Types of SEO?
There are mainly two types of SEO.
- On-Page SEO.
On-Page optimization incorporates those systems that should be possible on the pages of a site. On page optimization includes guaranteeing whether a specific site page is organized in a way with the goal that it gets found by the web indexes for given keywords. It, not just aides in getting great internet searcher positioning additionally expands general decipherability of the webpage.
- Off-Page SEO.
Off page SEO alludes to procedures that can be utilized to enhance the position of a site in the web index results page (SERPs). Numerous individuals partner off-page SEO with third party referencing yet it is not just that. It is a normal procedure and must be done morally for better and long term results.
11. What is a No-Follow link?
No-follow links are a type of link in HTML that is created by adding rel=”nofollow” attribute. We create no-follow links to instruct search bots to not influence the target link to rank or follow in index.
<a href=”https://externalwebsite.com” rel=”nofollow”>Seo Nofollow Link</a>
12. What is Cloaking?
Cloaking is a technique in SEO in which two different content is presented one for search engine crawlers and other is for user browser.
This technique is considered as a violation according to Google’s Webmaster Guidelines.
13. What is Rank brain in SEO?
RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in early 2015 and is used globally by Google.
14. Explain Link Baiting.
It is any content or feature on a website that in some way encourages visitors to create links to it from their own sites. It is the best free and legal strategy, but the most difficult to achieve. Your site needs to contribute something really valuable to get hundreds of links.
15. Explain what is SERP?
SERP stands for Search Engine Results Page, or Search Engine Results Page, and refers to the list of websites that a search engine returns in response to the keywords of the search. The results usually include a list of websites with their titles, links to the sites and a short description showing where the search matches the content of the page.
Search engines can show three types of results: lists of sites that have been indexed by search engine spiders, lists indexed directly by people and lists of links that paid to appear in search results. There is also search for images, maps, news, and blogs.
16. Differentiate between Do-follow and No-follow?
Dofollow link is a kind of hyperlink which enhances the ranking of your site as it acts as a backlink that is counted by search engines.
No-follow link is an HTML attribute value used to instruct search engine bots that a hyperlink should not influence the ranking of the link target in search engine’s index.
17. Explain 301 Redirect and when would you use it?
The meaning of 301 Redirect is ‘moved permanently’ and is a way to send both users and search engines to a different URL from the one they originally requested. One can use 301 redirect to permanently move a website to a new domain.
18. What is Link Building?
Link building basically means “making incoming links to a website”. This can be achieved in many different ways.
Here are few examples of link Building:
- Reciprocal linking is what we call when two webmasters decide to link to each other’s sites.
- When you submit your site to website directories, you get a link from these directories to your website.
- When you buy blog posts from a blogger, where he or she writes a blog post about your site, and links to it, is also a very important link building practice.
- If another site publishes a popular newsletter, and mentions your website, with a link to it, this is also considered link building.
19. What is an in bound and out bound Link?
An inbound link is a link from an external domain pointing towards one of your pages.
Outbound links are links that directs you elsewhere. Outbound links, or external links, are links that will send your readers from your website to other sites across the internet. Commonly, these are used to verify facts, backup sources, or simply point people toward resources.
What does www stand for?
“WWW” stands for World Wide Web and is found at the start of a URL.
What do we mean by a top level domain?
Top-level domain (TLD) is the last segment of the domain name. Most commonly “.com”. They are normally either generic, such as “.com” and “.net” or they are location specific, such as “.co.uk” (UK)or “.es” (Spain).
What is a domain extension?
A domain extension is just another name for Top Level Domain, which was covered above.
What is web crawling?
Crawling is the process where a Google bot systematically crawls the World Wide Web. It can also be called a spider or spider bot and it’s usually to index or update pages.
What is a SERP?
Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a query by a searcher. It can be used when explaining results, for example:
What is an organic search result?
These are the unpaid search results displayed by Google in response to a query by a searcher. Known as the SERPs (Search Engine Results Page). You’ll find them just under the paid results at the top of the page.
What is a paid search engine result?
Paid search is where advertisers pay to have their ads displayed on the search results. Typically it’s an auctioned based system called PPC (Pay Per Click) where advertisers can bid to have their ad shown first. They are normally placed at the top and bottom of the page.
What is “Google Suggest” or “Autocomplete”?
Google Suggest or Autocomplete is a function Google offers when making a search. As you start typing in the search box a box drops down giving you options to finish your search.
Google wants to help you save time by finishing your search request. As SEOs it’s also a resource of what Google sees as the most popular searches using a base word.
You can use this function to find keyword ideas because if Google adds a search term to Google Suggest it’s because they deem it a popular search.
What is a long tail keyword?
Long-tail keywords are longer and more specific keyword phrases that searchers will most likely use in a search.
Compared to larger root keywords, they generate far less traffic, they are very specific, but they are easy to rank for and they generate much better conversions because they are the types of searches people use when they are closer to a buying decision.
What are header tags?
Not to be confused with meta tags, header tags are the snippets of code that identifies to Google that the content is a Header and therefore is a signpost for the type of content that will be in this part of the page.
Heading tags have a top-down hierarchy from <h1> to <h6> with H1 being the biggest header and also the most significant in terms of SEO.
It’s a good idea to try and incorporate keywords into your header tags, when relevant.
What are ALT tags?
An alt tag (sometimes called an Alt attribute or Alt description) is some HTML code that allows us to give images a text description. These are crucial because they allow Google to understand what the images relate to, which adds to Google’s overall understanding of the page.
What does URL stand for?
URL stands for Uniform Resource Locator (sometimes known as just ‘Universal)
What are social signals?
Social signals are interactions people have with your web page on social media platforms. The most popular sites being Facebook, Twitter, LinkedIn, Reddit, Medium, etc.
By interactions, we mean signals we are all used to using. Such as likes, dislikes, shares, votes, pins, views, etc.
What is NAP?
NAP stands for Name, Address, Phone Number.
NAP is a key component of local SEO. Google take data into account when looking to determine which companies to display in geo-targeted searches.
What was the Panda update?
Panda was designed to reward high-value websites and de-value lower quality websites, based on a number of factors that included:
Thin content – Pages with low amounts of relevant content or a small number of pages with good quality content.
Duplicate content – Copy that is online in more than one place. It might be on the same web page or duplicate content found on another page.
What was the Penguin update?
The Penguin Update (rolled out in April 2012) had the goal of catching out sites that had spammy, low-quality links. Its goal was to try and catch blog networks and link farms and other “black hat” link building techniques.
What was the Hummingbird update?
Hummingbird was the name given the Google search algorithm overhaul that took place in 2013. The goal of the update was to put more of an emphasis on natural search queries, to better understand context.
What was the HTTPS/SSL Update?
HTTPS means Hyper Text Transfer Protocol Secure. SSL means Secure Sockets Layer. The S in HTTPS stands for secure and that is essentially what the update did. By making websites move to HTTPS you are encrypting the data sent between your browser and the website, offering searchers a safer experience.
It didn’t have the same immediate impact on SEO as the other two updates but does represent the start of a move to better understanding user intent.
What is a Google Penalty?
A Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review.[dubious – discuss] The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.
What is Google My Business?
Google My Business is a free tool from Google that allows businesses to manage their online presence all from one interface. This includes search and maps.
Popular SEO Blogs to follow?
Besides Diggity Marketing, SEO blogs you should be following include:
- Search Engine Land
- Search Engine Journal
- Search Engine Roundtable
- Search Engine Watch
- SEO by the sea
- Daniel Cutteridge’s blog
What is included in an SEO audit?
It really depends, everyone has their own idea what should be included in an SEO audit. As a good rule of thumb you will probably want to cover the following:
- Technical analysis
- On-Page analysis
- Content issues
- Page / site structuring
- Off-Page analysis
- Anchor text diversity
- Link profile
- Referring domains
- Competitive analysis and keyword research
- What the site is ranking for
- What their main competitors are ranking for
- Keywords they could be targeting
What is AMP?
Accelerated Mobile Pages (AMP) is an open-source coding standard that makes it easier for publishers to be able to load their sites quickly on mobile.
What data can you get from using Majestic?
Majestic is well known for the TF/ CF metric (Trust flow and Citation flow). The tool also allows you to determine a niche with their Topical Trust Flow. You’ll find a lot of SEO services related to guest posting and domains will reference this metric.
Besides these two unique functions, it also does a lot of things. A lot of SEOs use it for the backlink profile and keyword and anchor text analysis. It also has a keyword checker.
What data can you get from using Ahrefs?
You can get pretty much everything. Most people use Ahrefs for their main page/site overview that allows you to see which keywords and pages are ranking, backlinks, referring domains and anchor profile.
Pretty much everything.
Additionally, they have content and keyword explorer tools and a rank tracker. They also recently launched a technical auditing tool.
What data can you get from using SEM Rush?
The SEMRush technical auditing tool is hugely popular. Many SEOs consider it to be the most comprehensive.
They also have general site explorer tools, keyword and content tools. In beta testing now, they are trailing a subject research tool, SEO content optimization tool and a CPC map.
What data can you get using Google Analytics?
It’s a pretty comprehensive list, but it includes:
- Users On Your Site Right Now
- What Cities And Countries Your Users Are Visiting From
- Finding Out What Devices Your Audience Uses
- Audience Interests
- Channels That Drive The Most Traffic
- Which Pages Are Popular
- How Fast Your Website Loads
- Conversion Rate
- Top Selling Products
What information can you get from using Screaming Frog?
Screaming Frog has plenty of features. The most crucial are:
- Find broken links
- Audit Redirects
- Analyze Page Titles, Title Tags & Meta Data
- Discover Duplicate Content
- Extract Data with XPath
- Review Robots & Directives
- Generate XML Sitemaps
- Integrate with Google Analytics
How to optimize a URL?
Essentially, there are 4 main things to consider when looking to optimize your URLs. These are:
- Canonicalize your URLs
- Include your target keyword
- Add your mobile URLs to a sitemap
- URLs must be readable by everyone
What are the most important Google ranking factors?
It’s subjective, there is not 1 definitive answer. But for me, these are the ranking factors most likely to fall into most SEOs lists.
- Content Optimization
- Mobile first
- Page speed
- Schema code
- Brand power and social signals
- Domain power
- User experience
How can I see what pages are indexed in Google?
The easiest way to find out how many (and which) pages are indexed is by Googling:
This will give you a list of all the pages Google currently has indexed.
What are doorway pages?
Doorways pages are pages that are usually found before the main page. They will be optimized for specific keywords which they targeting. Often they are designed to be clicked through or are set to automatically redirect to another page.
Because they are usually designed for search engines rather than users, they are normally pretty unattractive.
What is a 301 Redirect?
A 301 redirect will permanently redirect one specific URL to another URL, either from a typed search or from search engine results.
What is time-on-page?
Time-on-Page: The average amount of time a user spends on the page on your website.
What is bounce rate?
Bounce rate is the number of visitors who visit more than 1 page before leaving your site.
What is dwell time?
Dwell time is a measurement used by Google to determine user experience. The data they collect will influence the relevant search results.
What is Domain Authority?
Domain Authority, often seen as DA is a third party website valuation developed by MOZ. It grades a website from 0 to 100. The higher the score the more authority MOZ sees the website as having.
What is keyword frequency?
Keyword frequency is another term for keyword density. It’s how often a specific word or phrase appears on a page.
What is TF IDF?
TF*IDF is an information retrieval technique that weighs a term’s frequency (TF) and its inverse document frequency (IDF).
In other words, TF will tell you the frequency in which a term will appear on a page and IDF will tell you how often the term appears in a larger dataset. A good example will be the top 10 search results of the keyword.
When you know how often the keyword appears on all the top websites, that Google ranks, and how often it appears on your page, you can optimize your page content accordingly.
What is Google’s Rich Answer Box?
Google has taken the step to allow searchers to ask a question and not have to click through to a page to get the answer.
They are normally simple and unambiguous answers to results, like currency conversions, weather, sports score results etc.
What is a contextual backlink?
A contextual backlink is a link to an external website that is found in the main text of the page, not from the sidebar, navigation or footer etc.
Which types of links are the most valuable?
Contextual links are by far the most powerful and valuable you can get. Usually, a link from the home page is also going to have the most value.
What is a PBN?
A PBN or (private blog network) is a website built, usually on an auctioned or dropped domain, to link to your money website and transfer authority/trust through the link.
What is referral traffic?
Referral traffic is Google’s method of reporting visits that came to your site from sources outside of its search engine.
What is Rankbrain in SEO?
Rank Brain is the name of the AI program (artificial intelligence) that Google employs to understand search queries. It embeds written language into mathematical context, calling them vectors, and uses this format to understand searches.
What is mobile first indexing?
Mobile-first indexing means that Google will use the mobile version of the content for indexing and ranking. Google will continue to show the URL version that is most appropriate to users.
What methods would you apply for decreasing the loading time of a website?
The first thing you should look at doing is optimizing your images. This often results in decreasing image sizes. Images take on a lot of bandwidth. You could use a CDN (content delivery network) this would make a huge difference.
Minify code, which means remove all unnecessary characters and whitespace in the HTML. There are a number of plugins that can help do this for you.
What is Keyword Difficulty (KD)?
It is a metric used by Ahrefs to grade how difficult a keyword would be to rank for. The higher the number the more difficult it would be.
What is semantics in SEO?
In SEO, semantics refers to a search that produces decent results even when the results don’t actually contain the exact same words used in the search.
What is an Exact Match Domain?
An EMD is a domain name that includes the keyword or searches phrase in the domain name.
20. Why backlinks are important in SEO
when a website gives a backlink to your website, it passes link juice to your page which helps your website rank higher on the search engine.
21. What are best ways of getting a real back-links to your site?
22. How many types of Meta Tags are there in SEO and what are their characters limits?
23. What is Google Sandbox?
24. Explain Cross-linking and its functions in SEO ?
25. What are the steps would you follow to optimize a website?
26. What is Keyword Density?
27. What is HTML Sitemap?
28. What is XML Sitemap?
29. What is Canonical URL?
30. What is the long tail keywords?
31. How SEO is better than other web rank improvement methods?
32. What exactly SEO is and how it is beneficial for a modern business according to you?
33. What do you mean by the term Web optimization?
34. On what factors does time period required to improve a website rank depends on?
35. What is Webpage SEO? How it is different from a Web SEO?
36. Is it possible to optimize a website on search engine in one day?
37. What is Latent Semantic Indexing?
38. Can Blog optimization provide similar results as a Web SEO?
39. What do you mean by the term web traffic?
40. What are the various ways of generating traffic on a website?
41. Can you pay a Search engine to boost your website rank?
42. Is it possible to adopt different strategies for SEO at the same time?
43. Rather than improving the search engine results, what are the other benefits that SEO can offer to web owners?
44. What do you mean by the term BackLink?
45. What is the significance of Keywords in Search Engine Optimization?
46. What is link auditing in SEO?
47. Can social media sites are good enough to be targeted for an SEO approach
48. What is On-site and Off-site SEO?
49. What do you mean by the term Keyword Stemming and how it is beneficial for SEO?
50. Why SEO is Important for new websites?
51. What are the types of Metatags in Search Engine Optimization?
52. What do you know about the Google Sandbox?
53. What is the difference between White Hat SEO and Black Hat SEO?
54. What role does the content play in effective Search Engine Optimization?
55. What do you mean by the term competitive Analysis?
56. What is the significance of the Title tag in the SEO?
57. What do you know about the Search Engine Marketing?
58. In the appearance position of a search engine, do you think that a browser has any role to play?
59. What are the key elements of getting a good rank on a search engine according to you?
60. What do you mean by the term Penguin?
Q2) What exactly SEO is and how it is beneficial for a modern business according to you?
SEO stands for Search Engine Optimization. It is basically an approach or a combination of efforts that are made to enhance the visibility of a website on a search engine. The logic is simple and straight and i.e. websites at the top page on the search engine has more traffic than those with low ranking and efforts are made to achieve this goal.
Modern pay buyers and users of a service often prefer internet when it comes to buying them. In addition to this, internet always remains the first preference in case they need to access the information regarding a business. Websites can attract the internet users and can simply transform them into loyal clients. Therefore, SEO is a good option to be considered.
Q3) What do you mean by the term Web optimization?
In the present time, there are billions of websites on the internet. To keep them in full working positions, they need to updated and maintained properly. The process of making random changes such as adding new features, removing the old ones, posting new content, changing themes or appearances, making more advertisements and so is considered as Web Optimization. It has a lot to deal with the coding or developing. Web Optimization is done for the betterment of a specific website or a webpage.
Q4) On what factors does time period required to improve a website rank depends on?
It depends on several features but there are a few that are
largely responsible for this and they are:
The overall number of Webpages on a site, with more pages, the time taken is always more
Whether the website contain any negative content and receiving the same
- The methods adopted for SEO
- The skills of the SEO professional
Q5) What is Webpage SEO? How it is different from a Web SEO?
Webpage SEO is nothing but making efforts to improve the rank of a specific webpage on the search engine whereas Web SEO is the process of boosting the rank of entire website on a search engine. Generally, the latter is complex and time consuming as compare to the Webpage SEO.
Q6) Is it possible to optimize a website on search engine in one day?
Well, one of the common sayings is “Rome was not built in a day”. SEO is a complex terms and needs a lot of factors to be paid attention to. In fact, it needs more analysis than the efforts one need to make. Therefore, optimization of a website is not possible in one day. It takes time depending on a lot of factors.
Q7) What is Latent Semantic Indexing?
It is becoming a good approach in SEO. Actually, it’s an approach with the help of which the users can simply make sure of extensible results in all the searches they made. It enables users to get the results that closely match with the keyword used by them.
Q8) Can Blog optimization provide similar results as a Web SEO?
Although, the target of both these approaches is same and both are different in many aspects. A business cannot have similar result from blog SEO as compare to what can be driven from Web SEO.
Q9) What do you mean by the term web traffic?
Web traffic is the exact or estimate figure about the number of people which open, access features, create account or visit a website in a specific time frame. Websites with more traffic are often considered as best ones.
Q10) What are the various ways of generating traffic on a website?
Traffic can be enhanced on any website through a number of approaches and few of them are spotlighted below.
- By taking part in appropriating SEO campaigns
- Updating the website content with respect to time
- Advertisement postings
- By considering Google Ad words
- Adding new features on the website
- By diverting the traffic from other sites
Q11) Can you pay a Search engine to boost your website rank?
No, search engines don’t set a web rank through payments. In fact, they have some well-defined algorithms which users can follow and those who do so effectively can achieve good ranks of their websites. Search engines don’t charge for boosting a website rank.
Q12) Is it possible to adopt different strategies for SEO at the same time?
Yes, the same is possible. In fact, the best results can be obtained only when the users consider multiple approaches and doesn’t just rely on one. There are various methods available and they have no impact on each other when all of them are considered simultaneously.
Q13) Rather than improving the search engine results, what are the other benefits that SEO can offer to web owners?
There are certain direct, indirect and hidden benefits the web owners can simply make sure of without considering anything else. It is possible to enhance the overall quality of a website if they are made user-friendly which is possible through SEO. The site can be made easy to navigate through SEO. It uploading speed can be boosted. Also, SEO can help making websites popular and thus those who post advertisements on their websites can generate more revenues. Moreover, the overall usability of a website can be improved up to a great extent.
Q14) What do you mean by the term Backlink?
It is creating the link of a website on another website either by mutual collaboration between two of them or by a paid promotion. Backlinks can divert traffic and can enhance in the optimization of a website. Backlinks are powerful and can generate a lot of users even for a newly introduced website.
Q15) What is the significance of Keywords in Search Engine Optimization?
Keywords are the single words which are written in a specific volume in the prime content of a website. Generally, they are selected based on what exactly a search engine spider will write on the search bar while looking for what the website has to provide them. They are generally stored by the search engines on their databases and the results are provided based on which website has relevant match with them.
Q16) What is link auditing in SEO?
It is basically an approach that simply let users to cross verify the links created are working effectively or not. Link auditing is done after a specific time period. Based on the results offered by it, the links can be removed, added or modified to get the favorable results.
Q17) Can social media sites are good enough to be targeted for an SEO approach
Yes, it is actually a good option to target these websites. This is because the social media platforms these days have a very large number of users active on them all the time. They can easily be diverted to any website through advertisements. Social media sites also allow businesses to create an official page where the right information can be conveyed to the users and they can directly be converted into clients.
Q18) What is On-site and Off-site SEO?
On-site SEO is the set of rules and protocols that a web owner need to apply on the website to get the favorable outcomes. On the other side the Off-page SEO is all about promotion of a website and writing content.
Q19) What do you mean by the term Keyword Stemming and how it is beneficial for SEO?
It is basically a procedure that is adopted by the web owners these days to get good ranks on search engine. Basically, it is defined as the method of finding the fresh keywords from the ones that already exists. Generally, the existing ones are added with a prefix or a suffix for getting a new one. With new keywords, obviously new users can be generated easily.
Q20) Why SEO is Important for new websites?
Fresh or recently updated websites usually attract more users and help marinating the interest of regular visitors. It even helps in boosting a website rank on a search engine. In fact, it is one of the key principles of SEO.
Q21) What are the types of Metatags in Search Engine Optimization?
They are of following four types
- Description having a limit of around 1200 pixels
- Meta Roots
- Meta Key tags
- Title tags
Q22) What do you know about the Google Sandbox?
It is basically an unreal location where the information about SEO strategies selected by the website along with the other information is generally stored. The same get stored temporarily until the website meets the standards imposed by the search engines.
Q23) What is the difference between White Hat SEO and Black Hat SEO?
SEO has become a major, a vast and a challenging approach in the present scenario. Not all the business can derive good results if no attention is paid on the core algorithms and factors associated. This makes them adopt strategies which are not allowed by the search engines. In other words, Black Hat SEO is against the search engine guidelines.
Q24) What role does the content play in effective Search Engine Optimization?
Content is one of the major elements of any SEP approach. In fact, it’s nothing but the content that primarily contributes in enhancing a website rank on search engines. Content is written by following various strategies and the same can offer users all what they need.
Q25) What do you mean by the term competitive Analysis?
It is basically an approach of comparing a website with the same in same category having top results on a search engine. This is done to understand and explore the factors that can help in web optimization on a search engine. A lot of factors are to be considered and therefore it can take time to get the favorable results.
Q26) What is the significance of the Title tag in the SEO?
Through it the search engine let users known what type of information they can have on a specific website.
Q27) What do you know about the Search Engine Marketing?
It is basically an approach that enables web owners to get the best out of the paid promotions they made on other websites and blogs. It is often confused with SEO. Its prime aim is to enhance the overall visibility of a website on the internet.
Q28) In the appearance position of a search engine, do you think that a browser has any role to play?
This is one of the leading misconceptions among the users. Many of them think that the web rank is affected by the browser. However, this is not the case actually. The web browser has nothing to deal with the rank of a website on the search engine. A browser may upload the data fast but it cannot affect the particular position of a website on search engine results.
Q29) What are the key elements of getting good rank on a search engine according to you?
There are certain things actually on which the website rank depends largely. A few which are important are listed below.
- The website design should not be complex
- The overall time to load the features should not be too high
- The website shouldn’t have copied content
- There should be relevant keywords with prominent frequency in the content. Also the content should be search engine friendly
- There should be no bugs in the website
- The Webpages should be framed in a mannered sequence
- The website must follow all designing and developing algorithms
Q30) What do you mean by the term Penguin?
It is basically an approach that helps users to block the websites that doesn’t follow strictly the laws and regulations compiled by the Google. It really doesn’t matter what sort of illegal techniques are considered.
Q31) Can you write code sample for meta description?